Fraud Detection
Make every field visit verifiable and trustworthy
Verify people, stores, and on-site activity to reduce remote check-ins, false visits, and inaccurate reporting.
Consumer Goods Route-to-Market Platform
CRM built for smarter, more efficient business growth.
Digital CRM for the consumer goods industry, built to improve efficiency and drive growth.
Make execution connected.
More flexibility for every field workflow
Plan routes, customize visit steps, automate routine tasks, verify execution, and connect field teams across multiple access points.
Route Planning
Give every field visit a clear route
Plan field routes by territory, customer, and visit cycle so reps always know where to go and what to prioritize.
Custom Visit Workflows
Fit every visit to the way each store works
Customize visit steps, timing, and key actions by role and store type to keep field execution consistent and relevant.
Rich Preset Tasks
Bring more ready-to-use tasks into every visit
Build common tasks like distribution, merchandising, inventory checks, ordering, and promotion execution directly into each visit, so reps can get to work right away.
Product Recognition
Turn one photo into instant store-level insight
Use AI to recognize products, distribution, and displays from store photos, reducing manual input and speeding up field verification.
Multi-Platform Access
Access everyday workflows from the platforms your teams already use
Connect tasks and business information through platforms like WhatsApp, making daily field work easier.
One connected platform. Every workflow in sync.
Bring sales, distributors, promotions, AI, analytics, and business operations together to create a complete end-to-end business loop.
SFA
Keep every sales activity visible and under control
Manage visits, customers, and territories in one workflow so sales teams can execute consistently and make better decisions.
- 01Verify field visits
- 02Understand every customer
- 03Control territory execution
TPM
Track every promotion from plan to payoff
Standardize execution, streamline claims, and measure promotion performance to improve trade-spend efficiency.
- 01Standardize execution
- 02Streamline claims
- 03Measure promotion ROI
DMS
Keep distributors, orders, and inventory in sync
Connect manufacturers and distributors with shared data so orders move faster and inventory stays visible.
- 01Connect distributor operations
- 02Track order progress
- 03Monitor inventory in real time
AI Image Recognition
Make every store inspection faster with AI
Use image recognition to verify products, displays, and shelf conditions automatically from field photos.
- 01Recognize store conditions
- 02Verify in-store execution
- 03Turn photos into insights
aPaaS + BI
Build workflows your way and analyze what matters
Use low-code tools to configure forms and processes, then turn business data into custom reports and dashboards.
- 01Build with low code
- 02Configure workflows freely
- 03Create custom BI reports
mERP
Connect distributor sales with finance and operations
Bring orders, customers, and financial data together to simplify daily operations and improve distributor efficiency.
- 01Manage orders online
- 02Connect sales and finance
- 03Grow customer value
Built to grow with your business
From emerging teams to complex enterprises, Airpalm adapts to your scale, processes, and growth priorities.
Food
Connect multi-tier distribution and in-store execution for more efficient channel growth.
Beverages
Digitize outlets, field teams, trade spend, and orders to improve channel execution.
Beauty & Personal Care
Connect key accounts and lower-tier markets to improve store coverage and omnichannel execution.
Building Materials
Connect channels and outlets for more visible, reliable, and controlled execution.
Condiments & Seasonings
Improve channel and outlet execution across distribution, merchandising, and sales.
Manufacturing
Connect sales and service workflows to improve enterprise selling and collaboration.
Results across channel businesses.
From national field teams to distributor networks, customers use Qince to make execution visible and turn operating data into better decisions.
For complex, multi-market operations
Airpalm helps large enterprises standardize execution across regions, teams, and channels while giving headquarters greater visibility and control.
PepsiSales & Market Development
30+manual photo-review roles saved through AI inspection3.8%sales growth achieved during the project period6%sales growth achieved in a key market
For businesses scaling sales execution and market operations
Airpalm helps mid-sized businesses standardize field workflows, improve promotion execution, and scale faster with more consistent frontline operations.
A Mid-Sized Beauty & Personal Care CompanySales & Trade Marketing
30%higher effective field visit rate25%higher compliance in promotion execution60%faster identification of market issues with AI
For distributors building more efficient daily operations
Airpalm helps small business digitize sales, reconciliation, and business data to simplify daily operations and support faster decisions.
A Small Snack Food DistributorBusiness Owner
3 Daysreconciliation time reduced from manual processing10%operating cost maintained at a lower level5×higher sales output per regional manager
Ready to connect your channel operations?
See how Airpalm can support your priority workflows and growth plans.
CRM software FAQs
Clear answers to the most common questions businesses ask when evaluating CRM software.
What is CRM?
Customer relationship management (CRM) software helps businesses organize customer data, sales activities, and interactions. For consumer goods companies, a channel-focused CRM can extend this foundation to field visits, outlets, distributors, promotions, orders, and retail execution.
What does CRM software do?
CRM software centralizes customer information, records sales activities, supports follow-ups, and gives teams a shared view of relationships and opportunities. A consumer goods CRM can also connect outlets, field visits, distributors, promotions, orders, and retail execution.
What are the benefits of using a CRM system?
A CRM system can improve customer visibility, standardize sales processes, reduce manual work, strengthen team collaboration, and provide better data for sales planning and management decisions.
What is the difference between CRM and SFA?
CRM is the broader system for managing customer relationships and sales information. SFA focuses on automating sales activities such as visit planning, task execution, territory management, follow-ups, and performance tracking; it is often part of a CRM platform.
How do I choose the right CRM software?
Start with your sales process and customer-management needs. Compare industry fit, usability, mobile capabilities, workflow configurability, reporting, integrations, data security, implementation support, and the platform's ability to grow with the business.
How long does CRM implementation take?
Implementation time depends on scope, users, data migration, integrations, and workflow complexity. A focused rollout may start with core teams and processes, while multi-market or highly integrated deployments usually require phased planning and delivery.