Campaign Setup
Build every promotion on one clear execution plan
Airpalm TPM connects promotion planning, store execution, and performance measurement so every campaign stays visible and under control.
A Closed Loop for Trade Spend Management
Manage trade spend from budget planning and execution to claims, ROI review, and optimization.
Store Execution
Turn promotion plans into in-store execution
Promotion Performance
Know what works. Improve what’s next.
Three Core Capabilities for Airpalm TPM
Each capability connects daily execution, reliable data, and measurable business outcomes.
Campaign Setup
Build every promotion on one clear execution plan
Set campaign timing, products, stores, and promotion rules in one place.
Define Campaign Timing
Set clear start and end dates for every promotion.
Select Products and Stores
Choose participating products and target stores before campaign launch.
Configure Promotion Mechanics
Set discounts, bundles, gifts, and other promotion rules.
Store Execution
Turn promotion plans into in-store execution
Turn campaign requirements into clear tasks and track execution at every store.
Deliver Store Tasks
Give field teams clear tasks based on campaign requirements.
Capture Photo Evidence
Use field photos to record displays and promotion execution.
Track Execution Progress
See which stores are completed, in progress, or pending.
Promotion Performance
Know what works. Improve what’s next.
Track execution, store coverage, sales lift, and ROI in one view.
Compare Campaign Performance
Compare execution and results across different promotion campaigns.
Measure Store Coverage
Compare target stores with actual campaign execution coverage.
Evaluate Sales Lift and ROI
Use sales changes and returns to measure promotion effectiveness.
Airpalm TPM Feature Overview
Review the main product areas and the business work each one supports.
Campaign Setup
- Build every promotion on one clear execution plan
- Define Campaign Timing
- Select Products and Stores
- Configure Promotion Mechanics
Store Execution
- Turn promotion plans into in-store execution
- Deliver Store Tasks
- Capture Photo Evidence
- Track Execution Progress
Promotion Performance
- Know what works. Improve what’s next.
- Compare Campaign Performance
- Measure Store Coverage
- Evaluate Sales Lift and ROI
Frequently Asked Questions
What does Airpalm TPM manage?
Airpalm TPM connects budgets, campaign setup, store execution, claims, settlement, and performance review.
Can promotion rules vary by market or customer?
Yes. Campaign scope, products, stores, mechanics, budgets, and approval rules can be configured for each business scenario.
How is store execution verified?
Campaign tasks, field records, photos, store coverage, and completion status provide evidence for review and follow-up.
How is promotion ROI evaluated?
Execution, spend, claims, coverage, and sales results can be compared using the agreed business and financial definitions.
Start with one business challenge
Tell us which process you want to improve. We will tailor the product demonstration to your workflow.
Book a Demo