Budget Management
- Budget Master Data
- Custom Budget Templates
- Budget Planning and Adjustments
- Spend Control and Analysis
Airpalm TPM connects promotion planning, execution, and performance.
A Closed Loop for Trade Spend Management
Manage trade spend from budget planning and execution to claims, ROI review, and optimization.
Three core capabilities for more effective promotion management
From setup and execution to performance, connect every promotion from plan to result.
Campaign Setup
- Build every promotion on one clear execution plan
Set campaign timing, products, stores, and promotion rules in one place.
- Define Campaign Timing
Set clear start and end dates for every promotion.
- Select Products and Stores
Choose participating products and target stores before campaign launch.
- Configure Promotion Mechanics
Set discounts, bundles, gifts, and other promotion rules.
Store Execution
- Turn promotion plans into in-store execution
Turn campaign requirements into clear tasks and track execution at every store.
- Deliver Store Tasks
Give field teams clear tasks based on campaign requirements.
- Capture Photo Evidence
Use field photos to record displays and promotion execution.
- Track Execution Progress
See which stores are completed, in progress, or pending.
Promotion Performance
- Know what works. Improve what’s next.
Track execution, store coverage, sales lift, and ROI in one view.
- Compare Campaign Performance
Compare execution and results across different promotion campaigns.
- Measure Store Coverage
Compare target stores with actual campaign execution coverage.
- Evaluate Sales Lift and ROI
Use sales changes and returns to measure promotion effectiveness.
“Trade Promotion Management (TPM)” Includes the Following Capabilities
Campaign Planning and Applications
- Campaign Plan Management
- Reporting Template Setup
- Payout Standard Definition
- Closure Rule Definition
- Spend Application Management
- Campaign Spend Applications
- Campaign Application Approval
- Application Template Configuration
Campaign Execution and Evaluation
- Campaign Reporting
- Automated Reporting Score Calculation
- Campaign Evaluation
- Campaign Inspection
- Automated Inspection Score Calculation
Campaign Closure and Spend Reconciliation
- Campaign Closure Applications
- Campaign Closure Approval
- Automated Campaign Closure
- Spend Reconciliation Applications
- Spend Reconciliation Approval
Reporting and Analysis
- Spend Dashboard
- Plan Spend Analysis
- Spend Detail Report
- Customer Spend Summary
- Campaign Execution Analysis
- Customer Spend Efficiency Report
- Budget vs. Actual Analysis
- Spend Accounting Details
Common questions about Airpalm TPM
Clarify product scope, rollout, integration, and configuration before solution design.
Airpalm TPM connects the core workflows shown on this page so teams can work from consistent data and shared process visibility.
Yes. Teams can begin with one clearly defined workflow, confirm data and operating rules, and expand after the first phase is stable.
Yes. Integration scope, data exchange, permissions, and synchronization frequency are confirmed during solution design.
Fields, workflows, business rules, roles, and data permissions are configured according to the agreed product edition and implementation scope.
The required master data, transaction history, user roles, and integration fields are confirmed during discovery. Teams can begin with the data needed for the first agreed workflow.
Campaign plans, store execution evidence, coverage, sales lift, and ROI can be reviewed through one connected promotion workflow.
Start with one trade-spend challenge
Tell us which budget, campaign, claims, or performance-review workflow you want to improve.